Beeple argues that an artist should not try to time the market when launching work, as long-term perspective is more important than short-term fluctuations.

“if you're truly thinking long term too that it's sort of like does it matter that much if it launches are you thinking about this in terms of like 30 years from now 50 years from now or are you thinking about this in terms of like one year from now and it's like well if you're thinking on that long ”