Companies should rapidly prototype and collect feedback early, even on a napkin, because it is difficult to know if an idea is good without customer input.

“I think getting that feedback from your customers as quickly and early as possible is critical, even if it's on like the back of a napkin. And like, "Hey, here's what I'm thinking. This is what it's going to look like." What do you think about that idea? Because it's very hard to know whether or not”

Market research is less effective than the actual process of building and iterating on a product, as it allows for direct observation of what works and what does not.

“I say this all the time, but people get so hung up on researching and doing market research and talking to people and what features do I add when like the building of the thing is the best research you can do. The the building is the research. Right?”

Mariah suggests that a foot hammock is an effective tool for people who need to fidget while working at a desk.

“for anyone who needs to fidget if we like to all collectively fidget at our desk you can kind of swing your feet around I do like that idea”

Mechanical knobs and buttons are superior to touchscreens in vehicles because they allow for safer operation through muscle memory without needing to look away from the road.

“You need knobs because the entire point of muscle memory is that you don't actually like you don't actually take your eyes off the road to like touch anything”