👉 Check out ODOO - https://www.odoo.com/r/8Ffd 👉Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 👉 Follow Nir Eyal Insta: https://www.instagram.com/nireyal/ X: https://x.com/nireyal Youtube: https://www.youtube.com/@UCac_MkUoOZt2L6SWm4r8cJQ Nir Eyal's latest book - Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results :https://www.flipkart.com/beyond-belief/p/itmf133cc5d28483 Check our Nir's Previous epic books: Hooked: How to Build Habit-Forming Products https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM Indistractable: https://www.amazon.in/Indistractable-Control-Your-Attention-Choose/dp/194883653X 5 years ago, we recommended 'HOOKED' by Nir Eyal - today, we bring you the man himself to reveal the framework behind billion-user products https://youtu.be/k--beE42aDs?si=iLGvPokT2XHv9mDh&t=810 Spotify Link: https://open.spotify.com/episode/2sLCDpP6UdC8HmPeG3sSW1?si=ntjGESpBS7Sh45Y9TmKPgg 👉 Video Introduction Most founders believe that if you build a great product, growth will follow. But what if the real game is not growth? What if it is getting people to come back again and again? In this episode, we sit down with Nir Eyal, former professor at Stanford University, early angel investor in Canva, and a New York Times bestselling author of: • Hooked • Indistractable • Beyond Belief He breaks down one of the most important ideas in business: - Why 90 percent of startups fail even with great products - Why you can buy growth but you cannot buy engagement - And how the world’s biggest companies build habits using psychology At the center of it all is a simple idea The Hook Model: Trigger Action Variable Reward Investment A four-step loop that explains how products go from being used to becoming habits. From habits vs routines to belief systems that control behavior, this episode will change how you think about products, motivation, and your own life. If you are a founder, operator, or creator building for consumers, this episode will change how you design and scale Watch the full episode now! Timestamps: 00:00 Intro 3:25 - Objective of the podcast 4:04 - What makes a Startup legendary? 5:50 - HOOK Model Explained 16:09 - Limits of Emotional Triggers 20:08 - Choosing right Triggers & Timing 24:48 - How a Fitness App Used the Hook Model 28:21 - Habit vs. Routine Difference 33:07 - Variable Rewards Framework 41:38 - Why Most People Fail 44:41 - Why Limiting Beliefs Form 53:58 - Can You Change Beliefs 01:10:26 - Closing thoughts Our must watch must episodes: 1. Smt. Nirmala Sitharaman, Finance Minister https://youtu.be/uKO8tk3_itQ?si=vF8T442Txq_blu0i 2. Balaji Srinivasan: Why the AMERICAN DREAM is Over https://www.youtube.com/watch?v=6dIdS6slVWE&list=PLGwmAEmjn4fn_cqb7OCtHDafPAYjEiLy- 3. OYO's Insane rise & Bankruptcy! ft. Ritesh Agarwal https://youtu.be/TdQ2UD-U9rQ?si=KC7mU1SAf4zvV8MA 4. How will Modi govt fix India’s problems? ft. Sanjeev Sanyal https://youtu.be/3Lgf2WHstBY?si=wT2qbyagfnHiDFm_ 5. Why is Boult still bootstrapped? ft. Varun Gupta https://youtu.be/iH8IrBG4csM?si=W-EGheLcDjxX8fd- ✅Study Materials: Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #author #bestsellingbooks #bestseller #framework #startup #success #nireyal #habits #viral #motivation #routines