Logan Paul believes their decision to create an unpolished commercial for the Super Bowl reflects the authentic, run-and-gun nature of their brand.

“all these commercials that are airing right now they're so produced and you you can tell that they're professionally made by a corporation which is so not us like our our entire being is that of like Run and Gun on the spot relatable content”

KSI advocates for brands to be creative and disruptive in their marketing strategies rather than using traditional corporate methods.

“we're just destroying them by by doing the wackiest [ __ ] yeah like we got in Prime mascot costumes and shadow box bro you know when you're ever gonna see what Gatorade do that”