Creative referral marketing can be effectively applied outside of the fintech space by identifying high-perceived-value items that have low marginal costs to the business owner.

“what are the things that that are high perceived value to the end user that you don't have that much cost associated with and so like I don't know I think there's in home service specifically I think that there's a world where you could do will'll offer you you know quarterly HVAC maintenance”

The most effective referral programs use dual-sided incentives that provide value to both the person referring and the new user.

“all referral comes down to is like incentive alignment on both the referrer and the refer and so like the ones that we've seen work the best which like you know Robin Hood's a good example Dropbox was like an OG of the dual-sided incentive program right”