Brands should trust creators to execute unique, creative projects and move away from conventional, formulaic marketing approaches.

“trust creators and take more risks, right? It's very rare for a company to take a risk and it truly blows up.”

Heath Hussar believes that brands should financially compensate content creators who unintentionally generate significant viral marketing moments for them.

“Nothing annoys me more, especially like in the past few years, nothing annoyed me more than a brand not taking advantage of a situation and doing something with the creator. Like I I'm sure she got covered and got paid for that which is amazing.”

Zane believes that a viral marketing jingle with widespread reach warrants a payment to the creator in the range of 50,000 to 125,000 dollars.

“My price tag I as a brand Dr. with the much amount of money that they have I would have paid her 50 to 100K. I would say 125,000.”

Napster served as a crucial and effective form of free promotion that significantly helped his music gain worldwide exposure.

“Napster was like this like this free promotion that that really opened the door, you know?”

A viral coefficient is a valuable metric because it allows a company to increase the profitability of marketing campaigns by acquiring more than one additional user for every initial user acquired.

“when I think about viral coefficient it's basically like I acquire one user but acquiring one user equals x number of users based on average referral and so like for a lot of companies it's a it's a super underrated way to make your marketing campaigns more profitable”