The Democratic Party should shift funds away from television advertisements and invest more heavily in independent media and online content creators.

“I've spent honestly much of the last 10 years uh going to meetings with donors to try to convince them that to take take some of that money they were spending on TV ads that were largely being shown to people over the age of 65 and put it into any form of content creation that could be influencers p”

The center-left must learn how to effectively influence the media environment, as they currently lack the unified communication apparatus that the political right possesses.

“it's impossible to take an idea and to get it out as much into the media environment as it is when the Republicans can pilot an idea and have it completely accepted before launching it out, and then on the left we just don't have that that apparatus and infrastructure.”

Democrats should proactively challenge conservative narratives by deploying people to appear on conservative media outlets.

“the third thing is I think as as Democrats we should train and support and deploy more people to go on conservative media and blow up their narratives cuz if if we go if if the right goes unchallenged on their Turf then huge numbers of people only hear the far rights perspective”

Steve Bannon's involvement in nurturing Gamergate was highly influential in shaping the current social media ecosystem.

“Only in retrospect have I learned just how influential that was in creating the social media ecosystem that we now live in. I mean now pretty much rules our world.”