The Silver Economy is a massive, untapped market opportunity in India that involves catering to a wealthy generation that is currently ignored by most businesses.

“I think I'm solving the biggest untapped opportunity of India. Let me explain. India today is known as a young country. 80% of our population is above 35 years of age. This is what everybody's telling you. Do you know that by 2050 that is going to be exactly reversed?”

The elderly population in India represents a significant consumer segment with substantial savings and high disposable income that remains underserved.

“While every brand in this country wants to sell to the genz millennials or ultra rich there is a space in India where the audience has crores in savings wants to spend the money has a lot of pain and yet we do not have enough products and services to cater the demand.”