Tana Mongeau justifies using clickbait as a way to maximize views and earnings, noting that her titles accurately reflect the content of her videos.

“YouTube is what I do for a living if I know I can title something one thing versus something else and get more views and make more money I'm like whatever why the [ __ ] wouldn't I be stupid not to but at the same time on top of that like I said it's it's all out there”