Creators should not hesitate to repost their own content if it did not receive the reach it deserved initially.

“Repost the fuck out of your videos. I'm saying this to every single creator. Do not feel ashamed”

TikTok provides unique and organic distribution for music that allows artists to reach audiences effectively without requiring a high-end marketing budget.

“that's what I was interested in because there's not another platform that you can post something and not click a single setting in your in the back end and be like okay I want to go to this person this person it just goes it does it yeah you know it does the work for you”