Adin Ross believes that live streaming has evolved to focus primarily on clips rather than live viewership numbers.

“Streaming has changed, Mike. Streaming has changed. Live view live viewership doesn't matter. It matters about clips now. So, if I could stream from [ __ ] whatever my clips, you'll see them. It doesn't matter where I stream at anymore.”

He maintains that the success of a stream is determined by the virality of its clips rather than the live viewer count.

“I mean it's definitely important, but like at the end of the day I think what determines like a stream's success is like how viral the clips go.”

Kip Roland believes that live selling is a major growth industry and that newcomers should enter the market as early as possible.

“It's a huge, huge, huge opportunity right now. They project live selling to be a $2.5 trillion industry by 2033. Get in early, as early as you can.”

Live shopping is a highly lucrative emerging industry that presents an opportunity similar to the early stages of social media in 2009.

“I really believe live shopping is in the place that social media was in 2009. It had already happened, but it was going to be much bigger than anybody thought.”