Business success is driven by deeply understanding the customer's needs and focusing on creating a unique experience that provides value beyond just making a profit.

“So, the question is when anyone wants to start something is like, oh, here's an opportunity. I can make a lot of money here. Oh, I could do this. I could sell this or is it wait there's a friction point there is a frustration point for customers right now in this industry in this field and I can mak”

Creative organizations must move away from the industrial-era model of control and process to foster flexibility and innovation.

“we've still got lots of post-industrial thinking or industrial thinking influencing how creative organizations are run and again all that stuff is good for industrial companies and i'm glad they do that for running a factory but for creative companies it all that needs to be really rethought”

The bigger an idea is, the easier it becomes to execute because it attracts higher-quality people.

“Whenever you're doing something that is like a new product, an event, anything that needs differentiation. If you think smaller or you play more reasonably, you actually are less differentiated, you're less interesting. And the actually the harder it gets to people.”