A business owner facing fraud should consider being transparent about their situation to prospective customers to build a unique connection and drive sales.

“I think you'll really be surprised at our quality our prices yada y y I'll hand deliver it what do you think now there's a strategic way to give that pitch that's not like your first text I would start the text by qualifying them saying hey do you still own XY or Z business and then just try to like”

The buyer believes selling the business to a competitor might be the only viable exit strategy after discovering the company was purchased under fraudulent pretenses.

“the only thing I'm thinking is if I sell it to another similar business that might want like the equipment and the customers that we do have and they would have to get rid of their employees because they're going to already have employees but it's not gonna like someone who's not in the industry isn”