Entrepreneurs often fail by becoming fixated on a single idea instead of considering a broader range of potentially better options.

“a lot of times people get one idea and they just get fixated on it cuz like they don't get a lot of business ideas naturally and so when they do get one that's good and I do think this is a good idea they obsess over it and they go all in on it but they're just obsessing over it because that happens”

The user believes a complex phone case with an LED screen, NFC chip, and battery charging capability is a viable business product.

“I've had this idea for a couple years now ironically I know you've been in the crypto space as well this is kind of when I got the idea to start this thing so it's a phone case company and I already have some of that for the mobile app”