Individuals can reclaim their sense of identity by using language with deliberate attention and resisting how it is often used by corporations or institutions to humiliate.

“Language is a strategy that has always been historically used to control people. And so when you realize that, oh, so much of this thing I use every day, when it goes into the hands of corporations and politicians, it you it's manipulating me, then you realize if I speak and use this material with w”