Chatbots used for marketing should utilize personality and interactive elements to build rapport and generate leads more effectively than static web forms.

“Compare that to the experience that we build in these automated chatbots where it's like, you know, it's it's cracking jokes and you know, like we ask the question, "How fast do you want to sell your house?" And they say, "As fast as possible." And then we have a response that comes back and says, "”