The decision to take a failed joke that hurt someone's feelings and turn it into a viral public incident is a form of clout-chasing that avoids direct confrontation.

“but to have that quote tweet and then like passive aggressively be like happy aapi month exclamation point like you're cloud chasing yeah you all are you use your victim as currency and that [ __ ] i do not like it he chose to go viral he just took a viral over connection with that person”