Chris Appleton believes that hair is a vital component of a person's identity and that aligning one's external look with their internal self is a powerful tool for confidence.

“Hair is such a important part of your identity. Think of Anna Winter, you think of the Bob. Exactly. >> If I say Lady Gaga, platinum blonde, you know, wacky. If you think of JLo, the golden honey pops of, you know, JLo color, you know, it's so significant to your brand.”