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Richard H. Thaler believes that nudging is a useful tool for influencing behavior without forbidding options or changing economic incentives.
“A nudge, as we will use the term, is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives.”
Freakonomics Radio Network · Feb 2026 · 1 episode · 7K views on this topicExtracted by a model; may misattribute who said what.