Comedians should promote their own material by initiating public feuds, similar to rap tactics, to generate interest and visibility.

“This is classic rap tactics brought into the comedy World start the conversation that motherfucker's Gonna Hate watch the special”

Michael Che's public feud with Tim Dillon serves as a smart marketing strategy to promote his upcoming comedy special.

“I think that this is Che promoting a special I thought you know what there's there's no chance that he gives a [ __ ] you don't care yeah yeah this is Trey promoting the special”

The public dispute between Michael Che and Tim Dillon is mutually beneficial for both comedians' careers.

“I think they both benefit in the beef because like Tim's fans would be like yo we went up against you know the head writer of SNL like the old institution and like we won yeah so like we're the best like it validates their fan base and then Shea is going to get all streams”