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Pricing should be determined by calculating 10-15% of the estimated 12-month value the service provides to the client.
“Number three, I then try and charge roughly 10 to 15% of the 12-month value. All right. So, let's come back to Kevin. Say 50,000 is the average 12-month value. 10% is $5,000.”
Ali Abdaal · May 2026 · 1 episode · 73K views on this topicExtracted by a model; may misattribute who said what.