Diversifying into independent businesses like mobile games and restaurants provides the necessary revenue to fund high-production, non-profitable main channel videos.

“that's why i'm building these other businesses and revenue streams it's just so i can funnel the money back into my main um and grow the main as big as possible you know what i mean”

Using YouTube as top-of-funnel content to build secondary business models is a more stable long-term strategy for creators.

“YouTube as a top of funnel for another thing that then that thing can operate differently right so that could be Mark Rober with crunch laabs that can be um you know us with education that can be uh you know another creator with patreon let's say like the yard with their patreon that just dominates ”

Creators should aim to own their revenue by ensuring at least 50% comes from their own products rather than relying on inconsistent external sources.

“and a big goal for myself was we need to own our revenue and we need at least 50% of our Revenue to come from our own products”

Trisha Paytas advocates for the Patreon platform as a superior alternative to traditional brand sponsorships for content creators.

“shout out to patreons and our patrons and all that stuff like that cuz who needs sponsors when you got patrons and that's true”

He advises that content creators should aim to own their intellectual property rather than giving up control to media companies or agencies.

“that's less money than this week in startups makes already and I Own 100% of it would I own the IP here and they're like well no no we own the IP and I'm like I mean this is we're talking six years ago seven years ago”

Subscription services are acceptable when they offer a valid choice and do not employ abusive cancellation policies or remove the ability to purchase hardware outright.

“But as long as we don't end up with abusive cancellation policies and we maintain the ability to buy the same hardware outright if we want to, I don't mind having the choice to have a subscription.”

Requiring a payment or absurd steps to cancel a subscription should be illegal.

“so you go if you'd like to unsubscribe from our emails please consider donating that i'm pretty sure that's illegal there's no way they can do that you have to pay to unsubscribe”

Consumers should be willing to pay higher prices for games to avoid malicious monetization practices like battle passes.

“The reason that we have all these battle passes and the malicious practices is because the consumers bed at any price increase”