Ben Cohen maintains that businesses have a moral responsibility to use their power to address and rectify societal injustices.

“business is really the most powerful force in our society and business has a responsibility to uh help to undo the the wrongs that have been done in the society and help to repair the society.”

Anson Frericks contends that corporations should avoid taking polarized political stances to maintain brand authenticity and avoid damaging business performance.

“it's best for generally for companies to stay out of politics or stay in their political lane.”