Modern activism acts as a shortcut to Messianic moral virtue that encourages the avoidance of genuine, local, and painstaking ethical responsibility.

“One of the dark motivations of people is to obtain unearned moral virtue. Cuz we need reputation. And if you can put yourself That's why we worship allies now, you know, if you can put yourself forward as an ally of the noble cause, then all of a sudden you have as much moral stature as anybody coul”

Many people engage in social activism because they lack meaning or purpose in their personal lives and seek it through collective causes.

“I just think people latch on to these causes because it gives them it doesn't only give all of that, it also gives you a sense of purpose.”

Performative activism that prioritizes virtue signaling over effective solutions is an inefficient way to address global challenges.

“That's not how you solve this problem because it is very very complicated and and as you also point out if you actually want to make part be part of the solution help bring the world onwards it's actually going to take a lot of painstaking work and I think you you nailed it on on why why are my solu”

Tim Dillon suggests that many activists are more concerned with performing their identity or gaining attention than effectively advancing their stated causes.

“the sketch is to make fun of the the way that activists promote themselves and not the cause that they are promoting”

Ben Cohen maintains that businesses have a moral responsibility to use their power to address and rectify societal injustices.

“business is really the most powerful force in our society and business has a responsibility to uh help to undo the the wrongs that have been done in the society and help to repair the society.”

Anson Frericks contends that corporations should avoid taking polarized political stances to maintain brand authenticity and avoid damaging business performance.

“it's best for generally for companies to stay out of politics or stay in their political lane.”

He observes that corporate activism is an exploding industry and can be an effective way for brands to generate free publicity among younger demographics.

“they're on the far edge of brand activism and and there's a reason for that it works very well for those Brands partly because millennials very very much you know in all the surveys well over half feel that they're going to go with a brand more that has a strong activist narrative and it allows you ”