He believes the most effective way to share knowledge or explain concepts like creativity is through storytelling rather than lists of rules or analytical lessons.

“And the best way to do it is not say, "Here's seven lessons to creativity" or the 12 secrets to creativity. I don't Those books don't appeal to me. What appeals to me is the way the Bible does it. It's the way biographers have always done it. Is let me tell you a story”