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Nov 27, 2025
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Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update) | Freakonomics Radio
Freakonomics Radio Network·Nov 27, 2025
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The parade generates significant value for advertising partners by delivering high levels of memorability and likability for their messaging.
“We know that this is incredibly valuable to our advertising partners. And we know that advertising messages that are in the parade deliver stronger memorability and likability.”
Freakonomics Radio Network · Nov 2025 · 1 episode · 3K views on this topicExtracted by a model; may misattribute who said what.
In the transcripts