Reducing oxidative stress is crucial as it acts as the primary domino that triggers the progression of various diseases.

“Because if I can reduce oxygen stress from the get-go there, it stops the progression of all the diseases.”

Oxidative stress, effectively 'rusting' of the body, is primarily driven by the accumulation of iron when copper is insufficient to regulate it.

“All of the uh the health problems that we have Ben uh stem from iron induced oxidative stress. And so it's the copper that keeps those two elements at bay and allows us to have the fullest expression of our physiology.”