Securing local media coverage is highly effective for new business launches if the pitch is localized and emphasizes that the offering is community-focused and family-friendly.

“if you can localize it as much as possible like let's say a journalist in in Toronto if you say hey I'm I'm launching a a new roller skap business in in Texas you know they're going to be less interested but if you could say hey we're opening for three months we are familyfriendly kidfriendly and we”