Pleasure and pain are co-located in the brain and function like a balance, with the brain working to maintain homeostasis by responding to stimuli with an equal and opposite effect.

“So to me, one of the most significant findings in neuroscience in the last 75 years is that pleasure and pain are co-located, which means the same parts of the brain that process pleasure also process pain. And they work like a balance. So when we feel pleasure, our balance tips one way, when we fee”