Politicians appear on political panel shows to attempt to humanize their image, which is a valuable political tool if they are witty enough to handle it.

“what we live in an age of sort of anti-olitics and so the prize for all these people is to try and seem human and although our age of antipolitics seems to be only about politics strangely but anyway so is to try and seem Maybe Louise Hey Spads thought she'll seem human.”

Appearing on political panel shows is a risky strategy that is only beneficial for politicians who possess a strong, witty, and entertaining personality.

“So I think it can be useful if you are a good funny strong personality.”