Linus believes that Google's alleged practice of running ads on small or inappropriate sites to inflate volume negatively impacts advertisers and suggests Google's platform sustainability may be quest

“this raises some serious questions about the viability of Google's platforms like if this is what they have to do to make money I'm sitting here going is YouTube even is is YouTube even less sustainable than I thought it was”

Luke suggests that Google prioritizing ad volume over effectiveness harms advertisers and that YouTube could potentially be more valuable if it sold higher-premium inventory.

“if you put these ads on these random websites where they're like out of the corner and then you're selling like the effectiveness of these ads versus YouTube ads I feel like they would be more effective when they're on YouTube well that's true so I feel like they're taking more volume but the effect”