Independent media is essential because it avoids the conflicts of interest inherent in traditional media models reliant on corporate advertisers or government ties.

“I've never had a conversation with an advertiser. I've never done an ad read. I've never talked to billionaire or government or PAC or anything like that. You guys support the show from the ground up.”

Brian Tyler Cohen argues that independent media must expand to replace the void left by unreliable legacy media outlets.

“All of which is basically just a big commercial for independent media to step up and fill the void, the vacuum being left by legacy media.”

Megyn Kelly believes that independent media provides necessary freedom from the restrictive editorial rules of traditional broadcast networks.

“I really can't imagine being right now at NBC or frankly at Fox News in this environment and having to comport with their rules on how we talk about these very dicey issues that are all over the news today I I could not do it it was just a matter of time before I was cancelled”

Steven Crowder asserts that creating content on independent platforms like Rumble is necessary to bypass corporate censorship and provide authentic information.

“So, head over there. There's a whole month free right now on Rumble. The extended show, what you usually miss if you're not a MugClub member, just go to Rumble and you get to watch it for free.”

Dave Rubin believes that the shift toward independent media and podcasts is a necessary evolution to widen conversations and overcome the limitations of the mainstream media.

“So really it was I I started the show really just because it was what I I just felt let me do something that I want to watch and I want to watch something that's a little more thoughtful, a little more interesting and the fact that everyone's walking around with a phone in their pocket and would be ”

He believes that building an independent media empire allows a creator to retain control over their creative vision and business growth.

“Where could I be paid? Where could I celebrate in the growth of my own show without having to ask anybody?”

Hasan Piker claims that maintaining editorial independence while speaking truth to power is the primary goal of his independent media operation.

“What I care about is maintaining my editorial independence and speaking truth to power.”