To succeed and reach the highest level of podcasting, one must treat the show as a business with multiple revenue streams rather than just content creation.

“You have to build multiple revenue streams around your pod. You have to have a licensing deal with a platform, right? That's what Breakfast Club has with Netflix, right? That's what a lot of these shows have.”

Most podcasters are struggling financially because they operate with flawed business models that focus on content rather than equity and ownership.

“Most of y'all are scraping and scrambling financially and it's the wrong model.”

He believes podcasting is a vital tool for entrepreneurs to share their story and generate multiple streams of income.

“If you are an entrepreneur business coach business consultant or a small business owner who has a story and wants to learn how to create multiple streams of income from your story I need you to text me right now”

Treating a podcast as a startup business rather than a side project is a key differentiator for success.

“And so he sort of encouraged us to treat it like a business, like a startup, not like a side project and that's something that we quickly identified as one of our key differentiators”

Tony argues that podcasting should focus on authentic content and genuine audience connection rather than engaging in online drama or gossip.

“if you play that game those are the types of fans You're Gonna Get You Wanna you wanna be drama you want to do gossip you want to do this you're going to end up then you're not even in the comedy world anymore all of a sudden you're in the drama world”

True Geordie believes that podcasters should prioritize being their authentic selves rather than seeking validation from their audience or mainstream media.

“you can't be authentically you by asking them what they want to hear and that's my i think that's where my strength comes from in my content”

Authentic podcasting is being threatened by the pressure to chase trends, algorithms, and viral clips rather than focusing on building deep, loyal communities.

“when you start to book guests based upon what you think is going to grow your audience or what's going to you know constitute rage bait or uh you know incite people or is going to lend itself to creating a bunch of clips that have the potential to go viral. To me on some level you're sort of losing ”

He believes the podcasting industry is highly valuable because it builds deeper trust with audiences over long durations compared to traditional media.

“If someone's listening to Ash Cash for an hour every single week they are it's a different type of fan or follower or audience different right I'm talking about I'm sure and I haven't been with you when this happened but I'm 100 positive you're in the airport and somebody's like all the time yo I li”

Clip culture has negatively affected the podcasting industry by encouraging fake, scripted conversations designed to generate viral moments.

“Yeah. Yeah. Cuz now a lot of it is like people having a fake conversation. >> Yeah. In order to generate a clip.”

The dominance of clips in podcasting forces hosts to constantly rebuild rapport with an audience that is effectively starting from scratch with every new segment.

“You're talking to someone, and then someone new walks in. And >> Right. >> [laughter] >> And then And everyone's starting watching where they just walked in. So, you always are building rapport over and over and over again.”