YouTube provides superior discoverability compared to podcasting platforms because it is a massive search engine.

“First of all, YouTube is also a massive search engine and they figured out discoverability in a way that podcasting still struggles with. So a certain video will get recommended to people who are not subscribers of you. And it's able to travel across the internet in a way that a podcast episode is n”

Virtual platforms can foster intimacy and engagement levels that are surprisingly comparable to, or sometimes even superior to, in-person interactions.

“And what I learned was that the safe container that we created in the studio is replaced by the safety that somebody experiences when they're in their own setting. And that transfers into the conversation it's different. But it, it worked to create intimacy in a level that I didn't think was possibl”