She believes it is essential to have an individual brand rather than being associated with a collab house.

“I personally just like to like be not like not associated with like anything and just kind of have like my own individual like brand just because there's so much like to do, right?”

Creators should negotiate their rates by understanding their personal value to a brand rather than solely relying on audience size.

“I think it's a competitive environment and I think you should be able to pitch yourself and if you can win more business than the next person like I think that's your competitive Advantage I think teaching though like teaching people how to sell and how to negotiate and how to get brand Partnerships”

It is not a negative practice for creators to keep the specific financial details of their brand partnerships undisclosed.

“I don't think it's a negative okay I think it would cause it would be too challenging of an environment if everyone was saying how much they were making because it's not standardized”

Brands should focus on creating original, show-like content rather than using their channels as dumping grounds for corporate videos.

“Brand YouTube channels are corporate video dumping grounds. I'm going to tell you guys the most recent upload to the target YouTube channel. Great.”