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A successful strategy for exotic car sales involves avoiding the use of the buyer's imagination by being forthcoming about the car's condition to reduce the buyer's fear.
“as a car salesman because I worked at Lamborghini Atlanta from 09 to 15 you want to make the buyer use as little imagination as possible because those gaps that they're trying to fill in are the fear that keeps them from buying the car if it's terrible and you just tell them that it's terrible”
The Iced Coffee Hour · Oct 2024 · 1 episode · 410K views on this topicExtracted by a model; may misattribute who said what.