The ethnic ready-to-drink beverage category in India is poised for growth because per capita consumption remains significantly lower than global averages.

“Non-alcoholic beverages consumption is less than 10 liters close to 8 liters per person perom in comparison to the likes of China and and US which are more than 100 liters per person peranom. The world average is about 45 lit per person peranom. We are at a 7 to 8 lit per person.”

Building a functional and healthy beverage company locally is a viable long-term strategy that avoids dependence on foreign currency.

“Not only that, but first of all, our products are functional and health products that can improve health as much as possible. And the availability of these products from Amrik and Augros has made us more motivated to get into the business.”