Keir Starmer's five missions serve as an effective strategic framework for the party to organize its campaign, provided they are followed through with consistency.

“I actually did think as a strategic exercise, what Kier did was was very, very effective. Provided it now is built upon consistently and relentlessly.”

Labour will maintain strict fiscal discipline to ensure voters can trust the party with public finances after previous periods of instability.

“When Kia appointed me to this job he said um by the next election people have got to be able to trust you with their money and they've got to be able to measure me as prime minister and I remember that every day”

Alistair Campbell argues that Labour should stop claiming they can make Brexit work and instead focus on fixing the problems it has caused.

“I think when you keep saying make breaks at work people get the sense of oh well he means that he thinks he's going well fix the mess I think is a far better line because there's no doubt in my mind brexit is now an absolute catastrophic mess”