He advocates for leveraging the existing fanbases of other creators by using their images or branding in advertisements.

“we need [ __ ] Lin here for that can you call him I can get you want me to we're like office games”

Podcast advertising is most effective when the host has a genuine connection to the product and does not just read from a script.

“I mean I think everyone admits that the most effective ads are the ones where the host really feels a connection to it and isn't just reading off a sheet of paper”

He believes the group should try using billboards to promote their product.

“Can we make a billboard and put it up should we do a billboard or a bus stop post”