Trust is built incrementally through small everyday actions rather than being established all at once.

“Trust is earned in small moments every day.”

Proper etiquette is essential for building trust, especially in an industry like technology where founders often ask others to trust them with their business or data.

“You especially when you're ask people to trust you with their data, trust you with their business. You know, this and and when technology is no longer some cute sideshow, but is like a major deal, like people are worried about losing their jobs, like understand how to meet people where they're at, b”