Cold email is a viable strategy for specialized niches and can be adapted into a successful agency model by focusing on specific, underserved target markets.

“It's the same for the podcast one where it's cold email applied to a very specific use case. And I think there's more like, you know what I mean? Like, I think there's, it goes back to the question you said before we started recording, like. There's people that are in specific niches that like, that”