A cable design is superior if every conductor has its own shielding to ensure maximum signal integrity.

“one of the things that we did to make our cables really stand out from the competition you see how thick this is every single conductor has its own shielding so it's a coaxial style cable and this is for the maximum in Signal integrity”

Engineering design involves testing the limits of systems and using data from failures to iterate and improve.

“if you have a test that fails at NASA for a landing strut, no one's like, "Oh, you're a failure." It's like, "Oh, great. Now we know the limits of what this thing can do. So, let's redesign it." Right. As an engineer, this is just how you think.”

A gaming table is improved by integrating system toppers directly into the table legs for efficient storage.

“they designed a system to house the table toppers within the legs of the table which is way better than just throwing it on the floor”