Adopting the attire of a CEO, such as wearing glasses, is a conscious fashion choice to project a certain professional image.

“I don't know I just now that now that I'm a an owner of a brand I figured I should probably start looking the part”

The title of CEO carries a superficial connotation of prestige that vanishes once someone actually assumes the role.

“cuz like I always thought you know I and I think everyone can relate but like when you hear the title CEO you just like oo oh that sounds really fancy but then when you actually become a CEO you're just like uh I don't like that title”