Celebrities should prioritize launching products because it is the primary way to achieve meaningful status in modern society.

“There is almost no reason to be famous anymore unless you were selling a product there's almost no reason everyone is famous anywhere you go someone under the age of 30 will point someone out that you've never heard of and and and you don't know and they'll go that's the guy that catches golf balls ”

The growth of the influencer industry over the last two decades is primarily characterized by an increase in money and legitimacy.

“But I would say like the biggest change of the past 20 years really since the content creator industry started is like just the money and the legitimacy.”

Influencer brands succeed because they lower customer acquisition costs by using their content to create a direct distribution funnel.

“it's all about subsidized cac where you don't custer cost of customer acquisition where you are not paying dollars to facebook and google but instead because you have direct distribution and a relationship with tens or hundreds of millions of users you can pour them into different experiences”