This episode is part of our USA series, over the coming weeks you will get to see some incredible conversations with guests the likes of which we’ve never seen before. Bringing more value, more incredible stories, and more world-beating expertise. Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Topics: Greg’s book: https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Greg: https://www.instagram.com/ghoff70/ Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Sponsors: Huel - https://my.huel.com/Steven Craftd - https://bit.ly/3JKOPFx Vodafone Business - https://bit.ly/3NIM35n https://bit.ly/3AuPKsA Location courtesy of The Nightfall Group: www.nightfallgroup.com