Young voters are more likely to participate in elections when they can clearly see the tangible benefits voting produces for their communities and their lives.

“young people generally vote when they can see the difference that voting makes right for themselves for the communities for the nation and where they're not able to connect those dots they are less likely to be open to messages from either candidate and certainly less likely to vote”

Republicans should not ignore the potential for Donald Trump to appeal to younger voters through his outsider, anti-establishment style rather than traditional conservative policy.

“I've been a strong believer that the part of the reason why Donald Trump lost in 2020 and there are a million things you could put on this list but the one of them is in 2016 he retained this Aura of celebrity around him”