Pricing services at a higher point, such as $1,000, ensures clients take the service more seriously and are more open to follow-up upsells.

“But now that we're charging $1,000, clients are way more they're just way more bought into, you know, looking at it and paying attention to the suggestions and we're taken a lot more seriously when it's time to discuss an upsell because they've already invested $1,000.”