The current sports media landscape can successfully engage young audiences by building a platform around creator-driven, non-traditional highlights even without owning live professional broadcast righ

“I heard from a lot of sports leagues that young people weren't watching live sports. And I'm like, "They're all watching all the YouTubers that I work with, but they're not watching live sports." I wonder if there's an opportunity. So, again, I just quit my job and I was like, "Let's see if we can s”