He suggests that legacy media is declining because social media and individual content creators offer more efficient and competitive alternatives to the traditional media package.

“what's happening is the mainstream institutions are simply losing the ability to maintain the top talent and over time you will see that mus customization that we talked about with drinks applied to content as well”

Legacy media outlets lose trust because they are overly focused on their own corporate interests and financial survival rather than on maintaining journalistic convictions.

“If there are corporate interests and financial interest in media, they're going to want a return on that investment, just like anything else, you invest in a building, you hope to sell it for more one day, right? So, when we know that that exists and that's part of the system, it's not wrong for the”

Media institutions need to stop normalizing the use of extreme labels like fascist or communist by political figures if they do not intend to back those claims up with actions.

“We should stop normalizing words like fascism and communism and saying things that threat to democracy if they're not acting on it.”

Tucker Carlson's career and evolution serve as an effective lens to understand the incentive structures that currently drive the conservative media landscape.

“the more I thought about Tucker, the more I just kind of recognized that his his whole career is such a incredible window on on the incentive structure that exists in conservative media and conservative politics because, you know, every step along the way he's kind of tailored his own personality”

The decimation of local news has contributed significantly to a loss of trust in the media because local outlets formerly served as character references for the press.

“And I do think that national media has never been fully trusted by people, but local media gave were our character references, right?”

Algorithms on social media platforms fundamentally change the behavior and thinking of users, regardless of the content they consume.

“And their whole view is no, it is always using and changing you. There's a great Marshall McLuhan quote where he says, um I'll butcher it a little bit from memory, but he says, "The content of a medium is the juicy steak thrown to distract the watchdog of the mind."”

Juan Cole claims that the modern media landscape has become increasingly murky and oligarchical, hindering the public's ability to access accurate information compared to the past.

“I think we're we may be going towards one. uh and I I we've become more and more of an oligarchy uh both with regard to uh socioeconomic affairs but also with regard to media uh and uh so the uh the major even the when we started talking Facebook didn't yet exist”

Matt Walsh asserts that children's media is currently being used to undermine traditional moral concepts by redefining classic villains as misunderstood heroes.

“They've taken an obviously unequivocally evil classic character and then they come out with a new film or show which makes the case that actually that character was the good guy all along. I mean, this stuff is all over the place, especially with kids shows and movies.”