Netflix is using live podcasts as a way to increase user time spent on their app.

“That's that's my take is that Netflix um is going to these companies taking another um reason to stick. You go for a documentary and you're like, "Oh god, I'll stick for another half hour and watch this pod." It has a stick quality to it.”

Adding exclusive podcasts to Netflix creates a barrier to entry for consumers who previously accessed the content for free on other platforms.

“Like if you watch these podcasts on video and you your preferred method of viewing it is YouTube and that is free and you don't pay for Netflix and now you want to watch pardon my take or uh the Breakfast Club or whatever one of the you know middle cost podcast I like whatever whatever one you watch”

Attempting to create copycat hits by analyzing past successes is less effective than trusting in creative talent.

“you have to replace it by just having good people in good places looking for great creatives and trusting their instincts, right? You can't do kind of you can't do copycat television”

Netflix's use of staggered episode releases is an effective strategy for managing subscriber churn.

“the way they they sort of drop it in four episodes and then they'll be you'll be they'll be another way and then you'll get another four. So it really helps with retention.”